When Does Bandwagon Advertising Work? – Advertising 2021

When Does Bandwagon Advertising Work? - Advertising 2021

When does bandwagon advertising work? – The problem is that many people are not aware of the bandwagon effect. Agitation can be done by giving an example of a bad advert, which will cause the consumer to want to know more about it.

When Does Bandwagon Advertising Work
When Does Bandwagon Advertising Work

The solution is to tell them what bandwagon advertising is and how they can use this type of marketing in their favor. This could also help with persuasion as well as show them how effective it really is.

What is bandwagon advertising?

What is bandwagon advertising? 
What is bandwagon advertising? 

Bandwagon advertising is one of many techniques to get people on board with your product. It works when the company has proven successful or a large amount have bought their service, like an internet provider would not be able talk about how many customers they have already served before new ones come into play because it may discourage some potential clients from trying out something different if there are so few who’ve tried it out themselves yet!

One effective form this persuasion takes in order for consumers (or Potential Customers) will buy whatever you’re offering them at first glance–whether its clothes; furniture items such as living room sets and bedroom suites; electronics accessories such ia Bluetooth Earpieces/ Headphones ; etcetera.

The company is appealing to the consumer by saying that 70% of people in your community use their services, and you should too!

When does bandwagon advertising work??

Our brain uses heuristics

Heuristics are mental shortcuts that save time. They allow quick decision-making by reducing the amount of thinking process required before acting on an idea or behaviour; this can be lost when people rely too heavily on other sources for confirmation and instead miss out important details which may impact their decisions’ outcomes later down the line (i..e., what happens if everyone is wrong).

We get serious FOMO

We are often conforming to the behaviour of others in order to be accepted. All humans have this fear but for some, it is more extreme than others and a desire not just one’s own approval can make them go through with what they don’t want at all times even when there may otherwise seem like an opportunity or chance for self-interests gain without sacrifice on your part as well; such conformity usually arises from wanting acceptance by those around us (whether people that matter most [elders]to certain groups) despite whether you actually need any product advertised–or end up liking said advertisement later after purchasing anyways!
Social media has made it possible for us to be connected with so many people from around the world in such a short span of time. One reason why we feel this way is because socializing provides an opportunity for individuals who are typically isolated or alone, like yourself maybe? The fear that isolation may happen if one doesn’t keep up appearances on these sites also plays into how quickly someone can get caught up as well–hence “boy-band craze.”

See also  Niclas Mouritzen Wiki, Biography, Age, Career

We are sore losers

We all want to be on the winning side, even if it means following suit. We look at other people in our social group and believe they are doing what’s right or acceptable as well- so we do too! If there appears to be lots of people doing something then this must mean its okay…right?
It’s not just humans who have evolved to be instinctively on Team Popular Belief. It could be that the majority opinion is actually better for us, and standing against an authoritative norm can get you in trouble!

Groupthink takes hold

When we surround ourselves with people who are constantly exercising, reading or doing other activities that benefit their health and well-being, it becomes easier for them to adopt these same habits in order to feel included. The “bulldoghood” effect means we tend be more likely follow trends/fads because others will inform us of what’s fashionable while simultaneously making you want conform; however this desire doesn’t always stem from pressure among peers but rather an innate human need for social acceptance (or perhaps companionship).

Ways to use bandwagon advertising


This strategy positions your product or service as one that only certain types of people use; a type of person who everybody wants to be. These motivations can come from an innate desire for beauty, wealth and happiness through healthy living which also includes respect within the community we live in together as well on social media platforms like Facebook where our peers keep us up-to-date with what’s going around town so you always have access if this information at fingertips! This all sounds great doesn’t it? Well there’s even more good news: using bandwagon advertising unconsciously plant ideas into consumers’ mind about why they should buy whatever representation is being sold without them knowing.


The opposite of desirability is depiction. Instead of focusing on what a product will do for you, focus on how much worse off your life would be without it and then use bright lights to show how great everything looks with this amazing thing in it! This way we can portray people as being happier (or more desirable) than ever before – so they’ll want our products even more because who wants their misery when there are these new ways at hand!?
A commercial utilizing negative images may have the viewer feeling low-energy due to its dark color scheme which contrasts strongly with uplifting music that plays throughout most clips while depicting unhappy consumers wearing drab clothing or having uneventful lives outside home.


There has been a lot of research done on the effectiveness of conversion rate optimization, but there is one technique that stands out in particular. It’s called “the embarrassment and desirability” strategy because it combines both reasons for trying new products or services: feeling embarrassed by our past decisions not using them vs wanting something better than what we have now .
The transformation bandwagon approach helps us see exactly how people who don’t currently use your brand will react when they change their mind after seeing an ad showing off all its benefits.”

See also  How to Promote your Infographics and Increase Traffic

Get on the bandwagon

A lot of companies and advertising agencies employ the various bandwagon techniques into their advertisements as a way to lure potential consumers with appeals for belonging.

Understanding the bandwagon effect

The bandwagon effect is a psychological, sociological and to some extent economical phenomenon. People like being on the winning team and they like showing their social identity by speaking with other people who think similarly of them . Economically it makes sense as well because when there’s little information available about certain trends or products; relying heavily upon what others say can provide some degree protection against costly mistakes in judgement which might cost you more than just buying into something mistakenly without researching at all costs would’ve done if left unchecked.

The bandwagon effect:

  •  is when people do something because they see that the rest of society has already done so.
  • is very important to understand why people hurtful words come out of their mouths. The reasons for this can be attributed in part from psychological, social and economical factors but it’s just as likely there are other things that contribute too which have yet been discovered by researchers on the topic.
  • is a psychological phenomenon that occurs when people who are not members of the majority lobby for or support a particular candidate simply because they want to be part of the group. This term originated in politics, where followers would vote on behalf their leaders without thinking about what’s best suited for them personally due to social pressure and peer threats from others within their community – most commonly through shaming those with alternate opinions into silence (or worse).

Examples of bandwagon advertising propaganda techniques

Examples of bandwagon advertising propaganda techniques
Examples of bandwagon advertising propaganda techniques

Advertisements are everywhere, and all businesses of any size need to be able to compete for consumer attention. Propaganda advertising plays on emotions in order attract people’s opinions or behaviors while trying not let them “miss out” by being left behind with what everyone else does – this is known as bandwagoning (or getting caught up). This type focuses more specifically toward making sure that consumers feel included when they see these advertisements which can lead them into buying whatever product it promotes without even realizing why at first!

  • Be part of the “cool” crowd: It’s all about belonging. We don’t want to be left on the outside and we’re not ashamed of our desires for inclusion, because who doesn’t want a little fun? This method still works with adults as well- especially those looking to make new friends or just get out there more often!
  • Maybelline: Maybelline is well known for its mascara and the company released a bold statement about why this product has become so popular. They claim that it’s because of how “America’s favorite” was created, using patriotism in their marketing campaigns as if to say we love America so much more than other countries do!
  • Oral B: The toothpaste company used the same patriotic appeal in Australia that Maybelline did America. Its ad stated, “Australia you’ve made a switch.” It suggests that smart Australians realized superior benefits of Oral B toothpaste and then switched from brands they probably had very loyal to beforehand which were not so popular like Colgate or GlaxoSmithKline (GSK). Being part of this new trend means one is cool enough for it while staying true with what makes oneself unique rather than jumping on bandwagons simply because everyone else does too but at what costs?
  • Get on the winning side: Do you want people to like your product? If so, make sure that they see it as the winner. “Some bandwagon advertising states claim a certain position is winning and then challenges consumers with an invitation for them get in on one side,” says political campaign strategist Richard Egan. This type of marketing strategy has been around since before World War II when President Roosevelt used this technique during his re-election bid against Thomas Dewey.
  • Barack Obama: Having been an American icon for decades, he had a huge influence on America’s fiber and culture. His ideas were both visionary in nature as well as perceived need for change; “A New Beginning” was one such example of how his Presidency could be the ticket to success!
  • Donald Trump: The most famous slogan in American politics, “Make America Great Again,” was created to take advantage of our country’s history. The idea is that we have lost and need to get back on top with Donald Trump as president so he can lead us there again! This isn’t just reserved for sports; winning also becomes important where cars are concerned because they’re designed by professionals who know best how their product should function (and look). Think about when Ford releases an advertisement showing off all its awards from JD Powers Associates or some other organization telling you what makes a winner – like General Motors’ truck which recently won against competitors?
  • Don’t get left behind: A copywriter’s job is tough, but it gets easier once you know how to get people to buy from a limited selection. Copywriters use tricks like “only 99 left” or time-limited offers in an effort make things look more urgent than they actually are so consumers will purchase quickly and without hesitation before supplies run out!
See also  16 Top Instagram Followers Trackers [+Free Tracking Tool]

Examples of bandwagon appeals in action

Examples of bandwagon appeals in action-1
Examples of bandwagon appeals in action-1
Examples of bandwagon appeals in action-2
Examples of bandwagon appeals in action-2


An advertisement is often successful when it takes advantage of the bandwagon effect. This means that people are more likely to buy a product if they see many other customers buying and using this same product. If you’re looking for ways to increase your sales, creating an effective marketing campaign with great copy can do wonders! We’ve got some tips on how you can create persuasive advertising copy below, but first let’s take a look at another way that consumers may be persuaded by what their friends or peers have done -the Bandwagon Effect.

See more articles in category: Digital

Leave a Reply

Back to top button