What is TRP in advertising? Calculation and importance

What is TRP in advertising?

The term “TRP” stands for Target Rating Point. It’s a unit of measurement used by advertisers to determine the effectiveness of their advertising campaigns and media buying efforts.

A target rating point (TRP) is a unit of measurement that determines how effective an ad campaign will be at delivering its targeted audience to the advertiser’s product or service, as well as how many times those people will see/hear the advertisement.

Understanding this metric can help you make more informed decisions about your marketing strategy, especially when it comes to choosing which channel(s) are best suited for reaching your target audience.

What is TRP?

TRP in advertising

TRP in advertising
TRP in advertising

TRP is an abbreviation for ‘Tv Rating Points’. It is a measure of the strength of the television audience in terms of number of people watching. It is also called as television rating points or simply, ratings which are used to measure the audience size for various channels and programs.

The TRP is one of the most significant factors used to determine whether an advertisement was successful or not. TRP is mostly used when selling airtime, where it is considered one of many factors in determining advertising rates. This system can be compared to print publishing with its use of circulation figures.

TRP is used in combination with other factors to determine how much an advertiser needs to spend to reach a specific number of consumers.

The TRPs are determined by the devices installed at homes, which are able to pick up signals from television transmitters. The people who have these devices are considered part of the TRP panel.

The importance of understanding what trp is and how it affects your business

Advertisement spends cannot be overemphasised.

This is because it is important for every business to know the number of people that will be viewing their advertising messages as well as the cost involved.

Again, this information gives businesses a fair idea on how they can spend their money and achieve best results.

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For instance, if an advertiser knows that a certain TV show has a TRP of 8, then they know that every 200 television sets in the vicinity are tuned to it.

This means that if 100 people viewed their message on this TV show out of those 8 million possible viewers, the advertiser would have been able to reach 10% of those who watched it.

What is the importance of knowing what TRP in advertising? It matters to advertisers because it gives them an idea on how much their advertisement will cost and also the number of people who watch.

Why do advertisers want to know the TRP of their ads?

Why do advertisers want to know the TRP of their ads
Why do advertisers want to know the TRP of their ads

Knowing the TRP lets you calculate your advertising cost. If you are not spending enough money to reach your target audience, then you should consider increasing your budget.

On the other hand, if you are already spending sufficient money on advertising but not getting the desired number of customers, then it means that either your message is not convincing or that you are not advertising on the right medium.

TRP is helpful for companies that have not developed market research or public relations departments.

With TRP, they can quickly determine which media formats work best for their business and make better use of resources by focusing on those formats with higher TRPs.

For advertisers who want to place print ads in newspapers, TRPs are helpful because they show which sections in a particular newspaper tend to reach the largest number of readers.

Advantages and Disadvantages

TRP is used widely in advertising sales because it provides an objective, comparative measure of the audience for television commercials during a particular time slot. An advertiser can use this information to negotiate airtime rates before an upcoming season.

However, it also has its disadvantages. For example, changes in technology have made TV ratings more complicated. Creative devices such as the use of split screens and picture-in-picture can interfere with TV ratings, and these factors must be considered when dealing with TRPs.

Another disadvantage is that TRP does not tell an advertiser how many consumers actually remember their ad after seeing it. This is because CPT (Cost Per Thousand) is a much better method for assessing the success of television commercials.

As a whole, though, TRP is an effective tool for advertisers to consider when buying time slots. The more accurately you know your target audience and how much it costs to reach them, the better off you’ll be.

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Knowledge about what TV rating point means is neededby every advertiser that plans to put up an ad campaign on television or those about to broadcast advertisements on the TV.

This is because advertisers need to know how many people they can reach if their ad campaigns are viewed on a certain TV show as well as the cost involved.

How is TRP calculated

This is a process that takes places over three consecutive weeks, with sample audiences taken every week.

The first step of the process involves choosing a suitable base for TRP calculations. This base is usually the total population of a city and it is split into different sections such as urban and rural areas; male and female; children and adults; etc.

The next step is to determine the percentage of the total base that will be sampled for TRP calculation purposes. This percentage varies from channel to channel and advertiser to advertiser.

After sampling, a process called diary keeping begins in which participants track what they watch on TV throughout the day. All three week segments are included in the diary.

Finally, the target audience must be determined based on geography, language and socio-economic class. Once all this is done, you will then know how many people viewed your ad during its time slot. This information can help you determine if advertising on that particular channel was successful or not.

How Do Companies Track TV Advertising?

Advertisers use information from a variety of sources to determine if their advertising was effective. The method used typically depends on the type of product or service being advertised, and what kind of company it is.

Most major companies have departments that monitor consumer response to different advertising mediums.

For example, corporations with large budgets often hire firms that specialize in the collection of consumer data, which is then used to determine customer demographics.

The information collected can include information about specific products or services sold, along with details on price points and brand loyalty. The use of this information allows companies to make more informed decisions regarding future advertising strategies based on what consumers want.

Some tips for making sure that you’re getting the most accurate TRP possible, even if you’re not using Google Analytics

Some tips for making sure that you're getting the most accurate TRP possible, even if you're not using Google Analytics
Some tips for making sure that you’re getting the most accurate TRP possible, even if you’re not using Google Analytics

Be consistent with your page URL-friendly structure.

Avoid dynamic parameters in the URLs of your webpages — Especially if you have a large site and a lot of variables!

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Make sure all content on your webpage is 100% crawlable by Googlebot, including any text hidden in image files.

If your site contains a lot of content and is updated routinely, consider using Google Search Console (formerly Webmaster Tools) to set up and track the number of pages that Google has indexed for your site.

Monitor ranking fluctuations to see if these correlate with major changes in incoming links from other sites – Major fluctuation in rankings could indicate that your site is being dropped from the Google index, or that you’ve earned a major new backlink.

Monitor traffic fluctuations to determine if these correlate with changes in search ranking – Major increase or decrease of traffic could indicate that you’re on the brink of rising (or falling).


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