Many people are trying to sell their products online, but they don’t know how.
The solution is not to focus on one specific product or service, but rather a way of thinking that can be applied across multiple industries. Read this article if you want to learn more about what is selling concept and why it’s important for your business!
- 1 What is selling concept?
- 2 Pros and cons of a selling concept
- 3 Tips of selling concepts
- 4 Examples of selling concepts
- 5 FAQs
- 6 Conclusion
What is selling concept?
A selling concept is an idea or plan that makes something appear attractive, interesting, or valuable. It can apply to all kinds of products.
For example, a new sandwich shop might use advertising campaigns to get customers interested in their offering and might promote it with catchy words and phrases (a selling concept) like: “Try our new Italian sandwich!”
A good selling concept focuses on the customer. For example, “The new sandwich shop in town” might be a valid idea, but it doesn’t speak to the customer’s wants or needs.
A more helpful concept would be something like “Get great food fast at our new sandwich shop!” This emphasis on the customer is called marketing.
Pros and cons of a selling concept
Pros of a selling concept
The advantage of a selling concept is that it offers clear-cut roles for those involved. In addition, this concept is familiar from everyday life as well as from non-profit organizations, and there is much experience with respect to the structures and processes involved.
For this reason, many enterprises and small and medium-sized businesses (SMBs) prefer a selling concept as a basis for their marketing activities.
Cons of a selling concept
The disadvantages of this approach are that it does not take account of the marketing mix elements that have been developed over the course of time.
At the same time, many companies do not consider all four elements in their marketing activities; instead, they focus on only one or two elements at best.
Tips of selling concepts
In order to make developers and publishers look at your concept even if you’re not a professional artist or designer, I collected some tips:
Use impactful images: This is one of the most important points, because you need to make your idea stand out. An example where impactful images do not work are concepts for The Sims; They all look alike and there is no way to tell them apart.
Do not use text – only short one-liners: Even if your artwork looks great, it’s not enough to make them look at your images! You have to explain the game in a few sentences (max. 5 – 10), it should be clear what kind of game it is and why people should play it.
Try to never use full sentences, because you will not be able to tell apart one concept from another if they all sound like this: “You are the hero, you must rescue the princess!”
Remember: Each game franchise was once a concept! So if your idea looks great and sounds interesting, no publisher/developer will care about it being original. That’s why you have to tell them how they can get more of this “original” idea by adding new features and mechanics.
One USP isn’t enough: You have to make it clear what your game or app is better at than any other existing product! If you only say that you would use cool new technologies, no one will be interested in it – but if you combine this with e.g. an awesome story, the USPs might be “state-of-the-art technology, deep and gripping story”.
Examples of selling concepts
Good selling concepts can be used to create good, effective adverts. A selling concept is an idea that you want your potential customers to get across when they see your advert.
They are the central theme of any advertisement and they usually appear in the ad’s headline or in its catchphrase (the slogan). Here are some examples of selling concepts which you can use in your advertising campaigns.
“For the man who needs everything.”
This is a good example of a selling concept, as it has both simple words with powerful meaning behind them. It tells men that this product will satisfy all of their needs, rather than just one or two.
There are many ways to include the selling concept into the product itself (how it is used, how often it can be reused, what it can be used for etc.).
“Cleans like a white tornado.”
The ad campaign for this soap showed someone who had stained his shirt with fruit juice. A tornado was then created with a few sprays of the soap and the stains were all completely removed.
This selling concept was a lot more creative than some of the others, but it still had a big impact on its target market because it showed how well the soap could clean and get rid of difficult stains.