What Is High Concept? The concept of a high-concept movie is an increasingly popular and successful filmmaking technique that has been used to make some of the most commercially successful movies.
High Concept refers to a screenplay or story which can be easily pitched to potential investors, distributors, and/or audiences with minimal explanation. It’s also commonly referred as “high-concept”, “big idea” or simply “idea film”.
In this article we will discuss what exactly constitutes a high-concept movie and how it came about through the history of cinema. We will also list some examples so you know what they look like in practice!
What is a high concept idea?
A high concept work can be summarized in one sentence, while low-concept stories might require multiple paragraphs to explain. For example the story “The Gift of The Magi” by O Henry has a very short beginning: two women converse about how they will get their husbands Christmas presents this year; but it features long detailed descriptions on what each specific item represents for them individually (a language lesson).
High-concept versus low-concept
There are many ways to approach the low-concept idea, but some focus on character development and others that lean more heavily into plot. Both of these concepts can work well together when trying out new material for an audience member who may not be familiar with your style or genre; however, if pitching something make sure you highlight which aspects will sell best because this type of premise does require more attention than others!
The concept of “Pacific Rim” is more complicated than that of a low-concept film, dealing with the human struggle to survive in an environment where death always awaits. The high concepts are typically stories about people who have something extraordinary happen to them or face circumstances beyond their control–guilt results when these events leave deep wounds on our psyche while also making us question what could’ve been done better.
High concepts on TV
High Concepts can take many different forms, like “Show A meets Show B”, “One is an X while the other Y: They Fight Crime!” Or they could be more specific and say things like IN SPACE! or Die Hard on an X.
Sometimes, the star’s unique style or talent will carry a premise even if it isn’t based around them. A High Concept can be an example of this with Jerry Seinfeld leading his own sitcom; Kelsey Grammer in Cheers as well., and many more. Sometimes we forget that people aren’t just characters on paper: You need someone unforgettable (and talented) at their core for audiences to invest time into following their story—a point proven by shows like “The Office” where Steve Carell played one character but became so much bigger than expected due not only.
Every year, we see a few movies that become so influential and imitable in their respective genres. One such movie is Die Hard: A Christmas Tale (based on the original Die Hard) as well The Magnificent Seven Samurai; another one which has been named after its high concept pitch – Wagon Train To The Stars based off an idea about Star Trek for Paramount Pictures by John P Carson III who pitched it to them at script conferences before they hired wright Leonard Nimoy where he then went into pre-production work with him beginning September 1976 over two years prior even appearing out of nowhere onto screens everywhere!
How to make an ordinary concept “high concept” and more sellable?
The market for original screenplays is tough. The odds of your idea being successful seem slim, but it doesn’t have to be? Ninety percent of all spec scripts fail at the first hurdle because their story concept revolves around either uninteresting or uncommercial topics which leaves audiences bored before they’ve even started watching!
As you sit down to write, it can be hard to figure out where your story will go. But before diving in headfirst and starting the first sentence of what could potentially become an engaging piece for readers—or even worse: A boring one! It’s important that we think about our premise; otherwise known as “the hook” (that part everyone loves).
Some questions that you should think about are: How can the concept be more visual, original, simple, etc.? How can we be made to care more about them? How can the protagonist’s struggle be harder? How can the stakes be higher?…
A good way to learn how to take an average or mediocre concept and make it sound more interesting is by making comparisons.
What is a “high concept pitch”?
A high concept pitch is a single sentence that distills your company’s vision. In other words, it’s like an elevator speech for all of those who need to know about you and what makes them unique! Hollywood has perfected this art; some examples include: “Jaws in space!” And I can’t forget emerging companies with cleverly crafted high-concept pitches such as Groupon or Uber–not only do they get people talking but these entrepreneurs found ways around traditional methods so we’re not stuck searching through pages upon pages trying figure out our next purchase.
Why are high concept pitches so critical?
We all know that Netflix is a company, but what do they actually do? Well for starters the first thing you should be aware of if your business needs to explain itself and make it as easy on potential customers or investors. If we were talking about Bookswim (a rental service), then their slogan would certainly include ” rentals by mail” because this was how people met those services in pre-internet days when there weren’t many alternatives available at local stores around town!
Secondly, they are able to reach out and touch the customer at all times. Unlike physical stores who have set hours for shopping trips or waiting in line before entering their store once it reopens after being closed for business – online shoppers may do so any time day or night without interruption! And thirdly- with no delivery fees involved when renting DVDs from Netflix’s website– there is less risk of growing frustration which could lead consumers towards cancelling future orders if an item goes missing on top of rising shipping costs each month (which many people don’t budget).
A high-concept pitch is often necessary to convince investors that the business model makes sense. An investor might think, “well Netflix has been really successful; so applying their same model books should also be useful and profitable.”
We encourage you to try out one or a few of these high concept marketing ideas and report back on your results. We’d love to hear about the impact they had for your business!