What Is Concept Design? Definitions, The Purpose and Examples

What Is Concept Design? Definitions, The Purpose and Examples

What Is Concept Design? Concept Design is a type of engineering design that focuses on how the product will look. It gets its name from the fact that it doesn’t focus on function, but rather appearance.

what is concept design
what is concept design

The main goal of concept design is to present an idea in a visually appealing manner. This can be done through sketches or computer generated images (CGI).

What is concept design?

Conceptual design is a very important step in the process of creating something new. It not only includes understanding people’s needs but also figuring out how to meet those demands with products and services that will make their lives better, like concept sketches or models can do for you!

The design process has been simplified into three stages: concept, detailed and developed. The first stage in this scheme is to think about what you want your building or project’s appearance be like? This could involve anything from the colors used on each floor all the way down how big it will ultimately end up being! It may seem overwhelming but don’t worry because we’ll break everything down for you when doing our next session together so there isn’t any confusion as seen here.

The purpose of conceptual design

The purpose of conceptual design
The purpose of conceptual design

To establish a basis of logic

Designers need to be able to think outside the box in order for their designs reach its full potential. Otherwise, what is even more important than being aesthetically pleasing? For designers who are looking at conceptual design as an outlet this means thinking about why people do something or how it can help them achieve goals with regards on practicality of usage- all without losing sight that these things matter too!

Designs have always been guided by emotion and gut feeling but they also must accomplish something tangible like conveying information or expressing a brand–all while still remaining beautiful if you ask me …I mean someone whose work ranges from sculptures through furniture up onto art prints;  conceptual Design has long since grounded our.

To create a design language

Designing for the web requires designers to think more creatively than ever before. It’s not enough just creating pretty designs; they need meaning and intention in order for their work to be successful on these platforms of social media or e-commerce sites that are frequented by thousands everyday

Designers always strive towards something new, whether its style trends (Hello Flat UI!), innovative technologies like HTML5 gaming engines – whatever it may be there will never truly come full circle until we start thinking about designing with purpose again rather than adhering strictly follow best practices without any consideration given outside.

To achieve originality

Designers are often told to “stand on the shoulders” of their predecessors. This saying has never been more true than in design, which borrows heavily from artists throughout history and carries out its own innovations with little originality needed at this phase—the ideation process is where truly creative sparks will happen!

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The conceptual design approach


Designers should start their projects by asking “why?” The goal of a design can be defined as to solve an issue. Sometimes, the problem itself could also come from deeper issues and you want move beyond surface level solutions in order uncover those roots – which will help make better designs down the road!

It’s important to ask “why?” when you’re trying to figure out a problem. And if that doesn’t get your attention, there is always the Five Whys technique which asks the question five times until they finally understand what needs fixing or changing in their design process- from start (root) all way down through execution and even how it should be marketed/presented!


One of the most important aspects in any design project, whether it be digital or physical space, is research. From understanding who will interact with your designs and what they’re looking for from you as well as an understanding on industry conventions; this helps to give us ideas about how we can set our concept apart from others by better understanding them first-hand which leads into why target audience research should always come before implementing anything else!

You’ll want your mood board to contain reference material and inspiration from all areas of design, as well as those who inspire you. Researching the work of other designers is a great way for new artists or students just starting out in their careers can learn about what they’re capable off without having done anything yet! It also challenges us creatively; we might never have thought about certain ideas before but after researching it on these boards, our minds open up even more possibilities which lead us down uncharted paths filled with creativity!

Verbal ideation

Concepts are the building blocks of any business. They represent our thoughts and ideas, which we can bring together to create something new or improve upon what already exists. A solid concept has depth that goes beyond just visuals; it needs substance as well-from words for logos/identity designs all the way up through copywriting strategy docs! There’s no one right way though: some people prefer mind mapping techniques while others rely more heavily on free association & keyword brainstorming than other methods–whatever works best with you.

Designers spend a lot of time on the headings and subheadings. This is because these are what we call generative words, which help us come up with design characteristics in order to express our concept more clearly. It’s important that your entire sentence match this idea so as not have any confusing aspects or misspellings when reading through it all at once after finishing designing!

Visual ideation

When you are designing an interface, it’s important to make the leap from abstract ideas into something more concrete. One helpful approach for designers is create thumbnails – sketches of their designs that can be small enough so as many on one page (and they’re usually visual). The concept may differ visually but will feel clearer once refined with detail and color; this phase helps separate what we think already knows versus whether there actually were any mistakes in our thoughts at all!

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Once you have a couple sketches that are approved, it’s time to refine the design and make sure everything is looking good. From there we can take your input on our website or social media accounts for feedback!

Four main phases of inclusive concept design

Four main phases of inclusive concept design
Four main phases of inclusive concept design

Manage: What should we do next?

Project management can be a daunting task, but it’s essential for the success and longevity of any project. Project managers should review their progress regularly in order to refine goals as well as ensure good communication between partners involved with that particular endeavor. There are various activities one may undertake including reviewing past work done on said assignments or assessing how effective they’ve been at meeting objectives while also ensuring everyone hashed out what will happen next from start-to finish before moving onto anything else!

Explore: What are the needs?

The Explore phase is all about figuring out what your product needs to do. It’s important because if this isn’t clear, then users may not know how best fit their requirements and could end up giving up on the whole thing before they even start using it!

The purpose – or rather goal – of “Explore” in an iteration process like Six Sigma (which you’re most likely familiar with), involves understanding user behaviors within any given environment so as define potential solutions which can lead towards meeting those behavioral patterns.

Building a product that is attractive and useful to all the stakeholders involved takes understanding their needs. There are various activities that can help with this, such as creating a stakeholder map of those who will use it (users), observing people in your target audience so you know what they really want from your design solution or even how often they think about something specific for each persona created out of thematic analysis – by generating personas based on demand patterns-, doing user journeys exploration where designers go through steps like “what would happen first?” until finally capturing an exhaustive list containing every need fulfilled which should be satisfied if at least one type was covered during these conversations.

Create: How can the needs be met?

In this phase, you’re going from a pool of ideas to creating one that will work. The activities include many which are commonly thought as belonging in concept design such as producing initial thoughts and developing them into prototypes for testing out your theories with potential customers or users.

The Create phase is the stage of a project in which ideas and concepts need to be developed. There are various activities involved: stimulating a range or new possibilities, combining those together into complete solutions that satisfy needs/expectations while staying within budget constraints; making prototypes (or models) out these conceptual designs so they can demonstrate it all off too! Furthermore details about each one will most likely be found on this page – “Create”.

Evaluate: How well are the needs met?

The Evaluate phase is all about examining the concepts to determine how well they meet our needs. This vital step ensures that we’re actually meeting those ideas with what they need, and not just choosing whatever looks good or sounds nice in theory without checking if it’ll work for real life application! To do this effectively requires us first decide on criteria – these will be used during testing so make sure you choose wisely because once picked… there’s no going back from them.

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This step is where you present your evidence to drive the objective choice of a product’s lead concept. You will need expert reviews, user tests and estimations for how many people might be excluded by its demands on our sensory motor cognitive capabilities or some other factor like age/ability level etc., so it can help us choose what type best suits those needs first before moving onto designing anything else!

What is included in a concept design?

What is included in a concept design?
What is included in a concept design?

The world of conceptual design is complex and ever-changing. It includes the creation of new interactions, experiences for people to enjoy with products or services they require; understanding human needs so as we can meet them by providing these things in a way that satisfies those wants – this process often involves models such as concept sketches which illustrate ideas before it really happens.

Three important types of products or diagrams to create when doing concept design

Concept design sketches

It’s important to be able to see all the different pieces of a concept design sketch, especially if you are designing for an uncertain future. On this platform there is no wrong answer when it comes down your drawing style with what tool or media that best suits each individual idea depending on preference as well as their desired output-whether its 2D sketches like pencil drawings and paintings airbrushed infills 3d models etc… One thing most designers will use several mediums during ideation process which allows them total creativity without bias over one particular technique over another because they can switch back seamlessly between tools depending upon requirements at any given time!

Concept situation sketch

The concept sketch is about bringing dynamics into your mind. Instead of doing a dry run, you can use the Dragon1 app to visualize and play out any scenario for you that will help improve how well planned out that particular element really needs be in order not only survive but thrive as well!

Concept principles details diagram

Concepts is a system for designing and engineering concepts. A next step of working with Concepts is to turn your concept sketch into Principles Details Diagrams, which are detailed drawings that state what technologies or products you will use in order implement the various elements on paper so engineers can build them as well without having any uncertainty about how each individual component should look like; this way everything falls under one roof when it comes down to making physical product prototypes (and eventually production). If there’s anything else I missed out please let me know!

Concept design is the process of conceiving and developing an idea, usually for a product. Apple has used advertising agencies in their concept design to create ads that are eye-catching, memorable, and persuasive. If you think your business could benefit from some help with conceptualizing or designing a new product marketing campaign, let us know! We have experience working with businesses just like yours on everything from logo development to web design.


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