An advertising platform is the central hub of all your marketing efforts. It’s where you can manage everything from creating ads, to tracking their performance and optimizing them for better results.
You can find out what an advertising platform is by reading this article on our blog. It explains how we help companies build and manage their digital marketing campaigns using the latest technology.
- 1 What is an advertising platform?
- 2 Different Advertising Platforms
- 3 Advertising Platform Examples
- 4 How do advertising platforms work?
- 5 How can advertisers select the right ad platform?
- 6 FAQs
- 7 Conclusion
What is an advertising platform?
In the past, advertising platforms were physical spaces that companies could rent out to help advertise their products. This included billboards and wall posters on public transport. Nowadays, a digital platform allows users on a social media site or website to view ads from certain organisations who have paid for this access.
An ad platform is a technology for monetizing online traffic. In most cases, it serves as the broker or intermediary between digital publishers and advertisers by offering tools that businesses use to purchase advertising on websites with apps- delivered right where they are appreciated most: your computer screen!
Different Advertising Platforms
Advertising platforms and mediums are always changing as the industry evolves. Different approaches can be used to reach consumers, such as social media advertising or print ads that appear in magazines with your competitors’ logos on them; these will depend upon what you’re willing to spend for those different types of advertisement.
It’s also important when assessing cost effectiveness by considering how many people actually see each ad whereas before determining if an idea was worth following through could just look at whether there were any sales made from it!
Print Advertising Basics
Print advertising has been around for years and is often the easiest way to get your brand out there. Companies can choose from a few different options when it comes to print, such as posters and leaflets – although flyers tend to be used more frequently because they’re cheap, portable and convenient for busy customers who just need something fast!
The media does make a difference, with magazines and newspapers tending to cost more than leaflets. For example, the average print advert in The Guardian will set you back around £250 per square inch (psi). What’s nice about print advertising is that it offers flexibility – adverts can be printed as colour or black and white; sizes can be adjusted; and different types of paper can be used.
Other Print Ad Platforms
When it comes to print, there’s a huge variety of different types; however, flyers and posters are probably the best known. What you’ll also find is that your company can set itself apart from its competitors by innovating and creating new ways to advertise:
- What about cereal box advertising? Or ads printed on food packaging?
- What about giant print ads that take up several lanes on the motorway?
- What about adverts inside gas pumps or train station stops? What about adverts on top of roofs or in front garden displays?
Even though digital advertising has become the norm, there are still opportunities for companies to make use of traditional journal spaces. What’s important is that you make your adverts stand out with bold colours, creative slogans and engaging images.
Do remember to check for any rules before putting together print ads; some companies may require you to purchase further copies if they feel yours is particularly appealing – sometimes it’s a gamble, but well worth taking! What’s nice about print advertising is that there’s plenty of choice. What might seem like an expensive option could actually be cheap in comparison to another print advert!
Ambient Advertising Methods
Ambient advertising goes one step further than standard print ads by being entirely unexpected. What’s interesting about ambient ads is that they’re a little bit sneaky since people aren’t always aware they’re looking at an advertisement until after they’ve already shown some interest!
One of the most famous examples of ambient advertising was when Burger King put up a poster that appeared to be an open window into someone’s living room. What happened was that the image attracted so much attention that curious onlookers inspected it closely, looking for more clues about what they were seeing. What did they find? A big ol’ burger advertisement! What did the company get in return? Lots of adoring attention and probably even some new customers.
The same can be said for other ambient advertising methods, such as when Samsung placed adverts in train carriages that appeared to show people being crushed by a carriage window. What happened? When commuters approached the area where the ads were located, they could see a reflection of themselves and the advertisement behind them on a digital screen.
Broadcast Advertising Basics
Today, a lot of advertising is done online in the form of banner ads and pop-ups. What this means for companies is that it’s possible to track how many people have been exposed to their ads and how well they perform when compared to others.
What you’ll also find is that these statistics can be used to gather important information about your target audience, such as what type of websites they visit, how often and so on.
What’s important to remember is that while advertising might be based around statistics, it’s still a subjective field. What works for one product or company might not work for another – you could have a high click through rate but a low conversion rate or vice versa!
Online Advertising Basics
It’s a common misconception that online advertising is easy or cheap. What you’ll discover is that depending on your target audience, it might actually be quite difficult to garner interest from the right people at the right time!
The good news is that there are hundreds of different online advertising platforms available. What you want to remember when it comes to online advertising is that there’s no such thing as a ‘one size fits all’ solution. What might work well for one company will be useless to another, depending on their target audience and what they’re hoping to achieve from the campaign.
What’s necessary to remember with online advertising is that you don’t need a fortune. All it takes is comparing the prices and qualities of different companies’ services in order to find out which ones are best for your needs, then getting them at whatever cost works!
It may be tempting try new adverts until one sticks or pays off but this could end up costing more if an advertisement doesn’t work well so take time figuring out what will suit before putting any money down just yet – there are many things worth considering like size limits on images.
Advertising Platform Examples
Google’s AdSense and Google Ads is a common advertising platform for small businesses.
The program helps online publishers — website owners, forum administrators or bloggers — monetize their sites by placing advertisements on them through the use of keywords that are chosen by advertisers who wish to place an ad next page traffic in exchange for bids placed monthly according Wordstream’s article explaining why this particular marketing strategy works well when targeting consumers
Google provides these services because they know how important it can be as an entrepreneur with no budget but still wants his/her product seen; therefore word about new products travels fast thanks largely due its huge network effect.
Google AdWords is the perfect mix of search engine optimization and advertising. With this service, you can maximize your website traffic by carefully targeting keywords to specific products or companies in order for them show up at top positions during searches on Google like “non oily hand cream.”
The data trove from over 100 years worth (over 2 billion) has made it possible for marketers such as yourself who want their brand name visible while also providing valuable information that users may need when making purchase decisions about what they’re looking through before buying something else entirely!
How do advertising platforms work?
The ad network provides the necessary inventory to advertisers on an auction basis. Advertisers can use their own campaign management panel or third-party servers with integrated pixel technology that will allow for reporting and verification across different networks in direct deals between publishers as well
The role of this company is to provide a large amount of relevant content from various sources, combined into one spot so you know what kind your customers want at exactly those times they need it most!
They do this by placing ads on websites or through other media. The advertisers pay them for the advertisement space and in return they get to place their ad wherever the platform tells them to.
This process can go both ways, if someone sees an ad and clicks it, then the platform makes money. If someone sees an ad and decides to click it, the advertiser pays even more to get the person’s attention.
The advertiser sets up the campaign parameters (such as targeting, budget and frequency caps), and then publishes them onto a publisher’s website.
The ad network will install an “ad tag” into their site either by embedding it directly into your page or using first-party servers which can publish multiple banners without having to contact you for approval each time they want one changed!
Advertising platforms work well for both people who are trying to advertise. For example if a blogger is trying to make extra income he can sign up with an advertisement platform and place ads on his blog through them. The advertisements will pay him, and the platform takes a percentage of every ad.
How can advertisers select the right ad platform?
There are a lot of factors to consider but some common ones include:
- Targeting/ Placement – How precise does the tool allow marketers to be for example age, gender or interests?
- Conversions – What is the platform’s average rate of return on ad spend and how many people has it been used by?
- Budget – How much is the average cost per click or impression?
- Reporting – What kinds of reports can you generate and how detailed are they?
What is the best advertising platform?
The Nine Best Places to Advertise Online in 2020
- Google Search Advertising. You might already be familiar with Google Search, also known as AdWords
- Facebook Ads
- Amazon eCommerce Platform
- YouTube Ads
- Instagram Ads
- Google AdMob Ads
- LinkedIn Ads
How does a mobile ad platform work?
Basically the strategy is similar as with a website or desktop computer. However, advertisements can also appear during browsing of apps on mobile devices such as smartphones and tablets.
In order to play this advertisement you need to have an app that uses advertising platform which then attaches itself into a program that serves adverts to your phone based on keywords placed by marketers.
People have become more responsible when it comes to mobile adverts because of the impact they have on data usage. This has led mobile advertising companies into providing different types of ads that are less intrusive while offering useful services at the same time which still allows marketers to make money from their product/service advertisements.
What is the biggest advertising platform?
That is Google.
By 2020, Google and Facebook will see their market shares decline by a few points each as Amazon continues to grow its ad share. What this means for advertisers is that they need not be afraid of being blocked or shadow-banned during your campaign due the recent updates in how these platforms operate with advertisements now more than ever before!
In this post, we’ve introduced you to a few different advertising platforms and how they work. We hope that the information has been helpful in understanding what an advertising platform is and how it can be used for your business needs.
If you have any questions about choosing a certain platform or need help with setting up campaigns, please reach out to our team of experts at email. Our specialists would love to hear from you! Feel free to follow our blog for more updates on digital marketing trends like these!