What Is A Concept Note? Identify, Purpose and More Tips

What Is A Concept Note? Identify, Purpose and More Tips

What Is A Concept Note? A concept note is an important document that helps you prepare to pitch your business idea. It’s the first step in getting funding for your startup, and it can make or break your chances of success.

what is a concept note
what is a concept note

If you’re looking for help with writing a good concept note, we have the answer. Our team has worked on hundreds of successful projects, and we know how to write a great one-pager that will get investors interested in hearing more about your project. We also offer consulting services if you need help developing ideas into real businesses – just contact us today!

What is a concept note?

A concept note is a summary of the proposal containing brief details about what will be proposed and why. In some financing programs, funding agencies require that you submit one before submitting your full proposal so they can determine whether or not it’s in line with their priorities for this program which eliminates those who are unlikely to receive any response back from them regarding eligibility requirements.

The concept note is a document that can be submitted to donors without any formal call for proposals. It offers them an opportunity understand the project in greater detail, and it also gives guidance on how they should draft their ideas so as not only catch people’s attention but ensure success of your cause or campaign!

Purpose of concept note

The purpose of a concept note is to allow research workers/groups submit their proposals in summary form for preliminary assessment without the need to prepare fully detailed ones. It also lets assessors make fairly quick judgements whether concepts are suitable or unacceptable based on these short summaries with just enough information about each one so they can make an informed decision right away, instead having all aspects laid out before them at once like if you were reading through pages and pages!

Advantages and disadvantages of a concept note

Advantages and disadvantages of a concept note
Advantages and disadvantages of a concept note

Advantages of a concept note

  • Concept notes are an excellent way to organize your thoughts and ideas. They can be used when seeking funds, as it practically gives a framework for what you plan on paper that is organized in such away most people will understand!
  • A strong beginning is a good thing because it lets the donor know their money will be put to use right away. It gives you time and space for ideas, even if they aren’t perfect or polished yet!
  • Donor’s concept papers help them assess whether or not the proposed project is aligned with their funding priorities and enables them to offer suggestions before submitting a full proposal.
  • As a concept note is less demanding than a full project proposal, only minimal time and resources should be invested in its preparation.
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Disadvantages of a concept note

  • The preparation of concept notes is time-consuming and often costly, which makes it only worthwhile in specific cases.
  • For those who have a strong idea but lack in the detail, it can be difficult to properly communicate their project. Concept notes require more than just words and pages- they need an artist’s touch that specialises with creativity when needed most!
  • After a participant has been invited to submit full proposals, the aim should be kept in mind for what they wish their project could accomplish. This helps avoid any unnecessary changes and improvements when submitting later on down the line. If you follow this advice closely; your idea might even end up being accepted!


Template for concept note

Template for concept note
Template for concept note


A business blog should have a snappy, informative and distinctive tone. The first part of the post can catch readers’ attention with its informal writing style while more detailed information is provided in the second half to keep them interested enough for another read through their website or social media feed!


Analysis paralysis can be stopped by addressing two questions: Why do you want to stop this? And, what has already been done.


The plan should be based on the agreed-upon objectives, which are more general.


The list of objectives for any project is not just about tangible items, but also includes intangible ones. For example an increase in awareness among your stakeholders or attendees can be included if you want them more engaged and aware during their future sessions with you at work!

Activities and duration

The list of objectives for any project is not just about tangible items, but also includes intangible ones. For example an increase in awareness among your stakeholders or attendees can be included if you want them more engaged and aware during their future sessions with you at work!

Beneficiaries and impacts

This section will be important for getting “buy-in” from the donor. It should contain: The expected benefits, both in quantitative and qualitative terms; when they are predicted to occur ; who is going to get these things (or not) . There’s also an assumption or two that might need clarification but before we dive into all those details I think it would help us out if you’ll take a look at how this impacts could play themselves out by asking yourself some questions like: What kind of impact does implementing x have on y ? Who stands most significantly poised win either way as well any collateral.

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Project management (includes monitoring and evaluation)

This section should detail how the objectives of this project will be met and who is in charge. It also provides information about each person’s role within that management, such as financial responsibilities or monitoring and evaluating progress made on tasks assigned them by their superior(s).


The process of creating a budget begins with an overview. For instance, it’s necessary to take into account all the costs that are involved in achieving your objectives before drawing up any plans or setting aside money for them willy-nilly at this point – people can’t work if they don’t show up! Similarly vehicles and equipment should also be factored into projections so you know how much space these items require (or whether renting makes more sense), what maintenance needs arise over time due to wear-and tear on property etc… Make sure there isn’t anything left out because one little oversight could end up costing far more than expected once everything starts running smoothly again downrange.

More tips for the development of your concept note

  • When you’re writing, be as positive and definite as possible. Avoid using vague or unsure language that leaves your reader on the fence about what exactly it is that they want from reading this email; instead come right out with a clear request: “I need help.”
  • Consider the people who will read your email. You may have to write different concept notes for individual donors on issues that are similar, but not exactly matching their interests or priorities- so it’s important get as much information possible about objectives before writing!
  • If you are looking for a way to get your ideas across, consider the language that will be used. If it is going by scientists in one field and not another then technical terms may be acceptable but if they want laypersons who don’t have much knowledge on this subject matter or topic at hand-language should still make sense so as not discourage them too early into reading any further than necessary .
  • Budgetary information should only be included if it is specifically requested.
  • Attract the attention of your audience with this eye-catching, alluring concept paper! The type size should be large enough to read easily and margins are standard. Check for spelling errors before submitting so that you don’t risk getting penalized or disqualified on account of these mistakes. Attention must also be paid when formatting numbers in a way which makes them easy for readers not trained at mathmatics as well as including contact information such as name/email address close by where they will find it most convenient.
  • It is important to identify a door opener if you are not writing your concept note for an announced call from the organisation. Sending random concepts over email or with no introduction will almost never work; it’s best practice instead, as this can help get past some of those who may have influence on internal decision makers within that particular donor institution!
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The questions you need to ask yourself by writing the concept note

A structure is needed for the project idea to be seen as anything more than just an unstructured thought. This way, it will allow people and donor agencies alike can relate with your cause by understanding how you plan on achieving them in order of course!

Imagine what would happen if you had more clarity on the idea. You could start asking yourself questions like “How can I refine my thinking?” or even better yet, “What are some things that might hold me back from executing this plan?” These types of inquiries will help bring insight into your project while also keeping it grounded in reality with people who have real-world experience tackling similar challenges before us!

There are a number of ways you can start discussing possible solutions with your customers. If there is no educational facility or job, for example by opening up an after school program that would help those children learn and remain active in their communities as they grow older.

The Questions you need to ask yourself by writing the concept note
The Questions you need to ask yourself by writing the concept note

The idea of your concept note is to think about the whole project, not just one part. You need this in order for people with different roles within an organization (such as stakeholders) know how their specific tasks fit into what you’re trying achieve together with all other facets like timeline and geographical scope of work – so ask yourself these questions before finalizing anything!

A concept note is a short summary of an idea, often in the form of one sentence. It’s usually written when you are trying to make sense out of something or want to remember it for later. Think about the last time you had an epiphany and realized how everything fits together; that’s what a concept note is like! I hope this blog post was helpful in explaining what they are and why we use them at work.

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