Clubhouse is an audio-based social media platform that’s currently invite-only and available only on iOS. You can use the app to listen in on and participate in different conversations on different topics—sometimes with celebrities like Oprah, Kevin Hart, Jared Leto, and others. Users have described the Clubhouse experience as a combination of networking opportunities, panel discussions, and live podcasts. If you’re looking for hard, fast facts about Clubhouse, you’re not alone. That’s why we’ve pulled together these Clubhouse statistics. Here, you’ll learn more about Clubhouse users and revenue. We’ll close out with a few tips you can use to make the most of your time on the platform.
- 1 1. Clubhouse has 10 million downloads globally (Feb,2021)
- 2 2.Clubhouse only has about 2 million weekly active users
- 3 3. The app was initially valued at $100 million
- 4 4. Clubhouse has just 9 employees
- 5 5. Users spend a lot of time on the app
- 6 6. Clubhouse’s first influencer was Sheel Mohnot
- 7 7. Clubhouse has a go-to “after hours” room
- 8 8. Clubhouse draws in celebrities and other “elites”
- 9 9. Clubhouse has launched an invite-only Creator Pilot Program
- 10 10.Clubhouse was created in 2020
- 11 11. Clubhouse has investment interest at $1 Billion (as of January 2021)
- 12 12.The app is starting a Creator Grant Program and will begin testing payments for creators
- 13 Frequently Asked Questions
Clubhouse Statistics: Revenue, Users, and More:
Clubhouse Statistics and Facts
Clubhouse is a new app—like, brand new. As such, there’s little information available out there about the exclusive, invite-only app. Here are some Clubhouse statistics we were able to uncover to help you better understand the app.
1. Clubhouse has 10 million downloads globally (Feb,2021)
According to AppAnnie, Clubhouse grew from over 3.5 million global downloads to 8.1 million from 1 February – 16 February 2021. This meteoric rise in can be attributed to the adoption of the platform by several high profile influencers such as Elon Musk, Kanye West and Facebook founder Mark Zuckerberg.
2.Clubhouse only has about 2 million weekly active users
Part of the draw and popularity of Clubhouse, at least right now, is its exclusivity. Just look at OnlyFans; people love being part of something exclusive. Clubhouse currently has about 2 million weekly active users according to its CEO, Paul Davison. Davison himself has been known to head into rooms to ask for feedback on the app and its features.
3. The app was initially valued at $100 million
Despite the fact that Clubhouse’s owners haven’t done any real press about it and doesn’t even have a real website as of this writing, Clubhouse was valued at $100 in May 2020 after an initial round of Series A funding with a $12 million investment from Andreessen Horowitz, a US-based capital firm. At the time, the app only had around 5,000 beta test users. The deal included $10 million in primary capital and at least $2 million in secondary shares (CNBC).
4. Clubhouse has just 9 employees
According to blogger Jenna Howieson, Clubhouse currently has 9 employees. They’re hiring!
5. Users spend a lot of time on the app
Okay, this is less a Clubhouse statistic and more anecdotal but it’s still fascinating to know. Despite the fact that the app only has a few hundred thousand users, the users who are lucky enough to have snagged an invite are spending tens of hours on the app each week. One woman reported spending more than 40 hours a week on Clubhouse (New York Times). Other users tweeted about their own usage, showing usage between 11–22 hours for the week.
6. Clubhouse’s first influencer was Sheel Mohnot
Sheel Mohnot is the founder of Better Tomorrow Ventures and is Clubhouse’s first influencer. He’s a regular participant in “Back of the Bus,” an after-hours Clubhouse room. Mohnot has also been a contestant on Zoom Bachelorette, an online dating event where fans hosted a live discussion party about it on Clubhouse. Mohnot connected with record executive Scooter Braun on Clubhouse and has since found himself featured in music videos from Justin Bieber and Ariana Grande (New York Times).
7. Clubhouse has a go-to “after hours” room
Around 10pm nearly every night, you’ll find a group of 30–50 people in a room called the “Back of the Bus.” It’s host, Ryan Dawidjan, is a 28-year-old account executive at a tech company. His role is to make sure that nobody talks about tech or talks about Clubhouse. Nearly everyone in the room is a host and has moderator privileges and the microphones are largely unmuted, giving the room the true feel of a house party. With tech talk the only thing off the table, topics range from dating advice to a tarot card reader critiquing Instagram accounts to the truly random.
8. Clubhouse draws in celebrities and other “elites”
In just a few months, Clubhouse house an amassed an impressive live of celebrities taking to the app. Here’s a list of the celebrities (A-list and not) we’ve seen creating rooms, lurking, and participating in conversations:
- Oprah Winfrey (talk show host, television producer, actress, author, and philanthropist)
- Drake (rapper, singer, songwriter, actor, and entrepreneur)
- Jared Leto (actor and musician)
- Tiffany Haddish (actor, comedian, and author)
- Joe Budden (broadcaster, cultural critic, media personality, and former rapper)
- Kevin Hart (comedian, actor, and producer)
- Chet Hanks (actor, musician, and Tom Hanks’s son)
- Meek Mill (rapper, songwriter, and activist)
- 21 Savage (rapper, songwriter, and record producer)
- Ashleigh Louise (UK’s famous moderator)
- Wiley (rapper, songwriter, DJ, and record producer)
- Ashton Kutcher (actor, model, producer, entrepreneur, and venture capitalist)
- Chris Rock (comedian, actor, television producer, and filmmaker)
- DeRay McKesson (activist, podcaster, and former school administrator)
- Shaka Senghor (Head of Diversity, Equality & Inclusion at TripActions, Director’s Fellow Alumni of the MIT Media Lab, college lecturer, and author)
- Van Jones (news commentator, author, and lawyer)
- Virgil Abloh (designer, entrepreneur, and DJ)
- Kanye West (rapper, record producer, and fashion designer)
- CC Sabathia (former professional baseball pitcher)
- Jaylon Smith (Dallas Cowboys linebacker)
- Marcellus Wiley (retired American football defensive end)
- JaVale McGee (Cleveland Cavaliers center)
- Michael Ovitz (businessman, investor, and philanthropist)
- Ted Lieu (U.S. Representative)
- Mark Cuban (entrepreneur, television personality, media proprietor, and investor)
- Terry Crews (actor, comedian, activist, artist, bodybuilder, and former professional football player)
- Jeffrey Katzenberg (film producer and media proprietor)
- Jodie Turner-Smith (model and actor)
- MC Hammer (rapper, dancer, record producer, and entrepreneur)
- Estelle (singer, songwriter, rapper, record producer, and actor)
It’s quite an impressive list for an app that’s barely half a year old. And we guarantee you it’s not even a complete list.
9. Clubhouse has launched an invite-only Creator Pilot Program
As of December 2020, Clubhouse is testing a Creator Pilot Program with more than 40 Clubhouse influencers. The influencers have been promised the ear of at least one of the app’s founders during weekly meetings as well as early access to special tools and features within the app. If you do influencer marketing, we recommend getting on Clubhouse as soon as possible to guarantee your spot as a top influencer on the app.
10.Clubhouse was created in 2020
Clubhouse was created by Paul Davison and Rohan Seth. The app was backed by US-based capital firm Andreessen Horowitz. Before co-founding Clubhouse, Paul Davison built and sold Highlight, a social app that let users share their contact information with people nearby. The purpose behind Highlight was to bring people together, in person, to make positive social connections. Davison sold Highlight to Pinterest in 2016. Davison met with Clubhouse co-founder and former Google engineer, Rohan Seth, in April 2020 and the idea for an audio-based social app was born.
After it was created in April 2020, the app ended up with 1,500 the next month, in May 2020 (New York Times).
11. Clubhouse has investment interest at $1 Billion (as of January 2021)
As of January 2021, after raising a Series B round of investing led by Andreessen Horowitz, Clubhouse is valued at $1 billion—10 times higher than it was valued a mere eight months ago (The Information). According to Clubhouse’s own blog, they currently have more than 180 investors in the app.
12.The app is starting a Creator Grant Program and will begin testing payments for creators
Using part of its recent funding, Clubhouse will be testing paying creators on the platform directly through features like tipping, tickets, or subscriptions, according to the app’s blog. They’ll also be using a portion of their new funding round to fund their Creator Grant Program to support emerging Clubhouse creators.
How To Use Clubhouse App
Start by downloading the iOS app (sorry, no Android app just yet). If you don’t have an invitation, you can still reserve your Clubhouse username and add yourself to the waiting list. And then you wait. Probably for a while. Unless you’re planning to pay for an invite or have some connected friends willing to send you an invite, of course. Once you’re in, you’ll be able to invite people, too.
When you sign up, you’ll be prompted to follow people or topics and based on your choices, you’ll be able to scroll through a list of all the rooms that are available to you. The rooms you see could be from your own network on the app to celebrities. Plus, you can set up the app to send notifications when conversations are happening that you might be interested in.
Following People On Clubhouse
Since you sign up for Clubhouse using your mobile number, the Clubhouse algorithm will connect you to the people in your contact list and you can choose to follow them on the app (or not). The app will also recommend people to you based on your preferences, the topics, and the people you’ve followed. Whenever you find someone interesting, click the follow button and you’re good to go.
Following Topics On Clubhouse
Clubhouse is an app of conversations, so it should come as no surprise that the topics you’ll find will range from broad (“wellness”) to very specific (“police and criminal justice reform”). Under Clubhouse’s recommendations for people to follow, you’ll see a section with topics that says Find Conversations About… where you can tap on general topics and go deeper into subtopics to find exactly what it is you’re interested in.
Starting A Room On Clubhouse
Starting your own room on Clubhouse is easy to do. Just tap on Add a Topic and you’ll be given the option of making your room closed, social, or open. Closed rooms are private—only for you and the folks you invite. Social rooms are open to the people you’re directly connected to on Clubhouse. Open rooms are exactly what you’d imagine—open to anyone and everyone.
Joining Rooms On Clubhouse
When you find a room you want to enter, just tap on Join Room. You’ll enter the room muted and you never have to speak if you don’t want to. If you’re ready to share your thoughts, tap on raise hand, request speaking, or go ahead an unmute yourself. When you’re ready to leave, just tap leave quietly.
Creating Your Own Club On Clubhouse
Clubhouse also has interest-based groups called Clubs. They currently limit each user to creating no more than two clubs so those users don’t get spread too thin. This is because club founders are expected to host recurring club conversations. According to Clubhouse, they’ve had a lot of requests for new clubs so they’re prioritizing clubs for users who have already hosted a weekly show three times. They plan to offer self-serve clubs in the future, but that hasn’t started yet. So, for now, users who want to create their own clubs need to wait for Clubhouse to review and approve requests for new clubs.
Starting a club room is just as simple as starting a regular room. Just tap Start a Room at the bottom of the Clubhouse hallway. From there, tap on either Add a Topic or just tap on one of the clubs instead of the room types. Your club room will start as a closed room and will only be visible to club members. Tap the three-dot icon to the right of the club name for actions like letting visitors in (making the room public), review club rules, or end the room.
Stay Tuned for More Clubhouse Statistics…
Clubhouse is a super new app and its founders have been keeping quiet about it so far. As the app matures, keep checking back for more Clubhouse statistics and facts you can use to leverage the app for your marketing efforts. While you’re waiting for your highly-coveted Clubhouse invite, why not start a podcast to help you generate larger following while improving your speaking skills?
Frequently Asked Questions
What is Clubhouse?
Clubhouse is an audio-based social app that was created by Paul Davison and Rohan Seth (a former Google engineer) in April, 2020. It is currently an exclusive invite-only app and available only on iOS. It has been described by users as a mixture of networking opportunities, live podcasts and panel discussions. You use the app to listen to and participate in different conversations about various topics. In some instances, celebrities will also join the discussions.
Is Clubhouse popular?
Clubhouse currently has more or less 2 million weekly active users according to Paul Davison, the CEO of Clubhouse. Clubhouse is an exclusive invite-only app that is only available on iOS. This exclusivity is part of the draw and popularity of Clubhouse. After all, people love to be part of something that is exclusive. One woman reported that she spends more than 40 hours a week on the app, while other users have tweeted that they spend about 11-22 hours per week on Clubhouse.
Who is Sheel Mohnot?
Sheel Mohnot is the founder of Better Tomorrow Ventures and a regular participant in “Back of the Bus”, an after-hours room on Clubhouse. He was also a contestant on Zoom Bachelorette, an online dating event where fans hosted a live discussion party about it on Clubhouse. After connecting with Scooter Braun, a record executive, he also featured in music videos from Ariana Grande and Justin Bieber.
Can anyone create a club on Clubhouse?
If you have received an invite to join Clubhouse, you can also create your own club (an interest-based group). Though, at this moment, each user may only create two clubs max. This is to prevent that users get involved in too many different activities as club founders are also expected to host recurring club conversations. Clubhouse also plans to offer self-serve clubs in the future. Till then, users who want to create their own clubs must wait for Clubhouse to review and approve their requests.
How can you get an invite for Clubhouse?
If you do not have an invite for Clubhouse, you can still reserve your Clubhouse username and add yourself to their waiting list. Alternatively, if you have a friend that is already on Clubhouse, you can ask him/her to send you an invitation. After you have been accepted to Clubhouse, you will also be able to invite other people.
View more information: https://influencermarketinghub.com/clubhouse-stats/