Measure the Estimated Cost per Instagram Post, Average Engagement Rate and Estimated Media Value per post for Micro-influencers vs Celebrities. Who delivers the highest engagement rates and ROI? This tool can help you estimate.
Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, Instagram does not compensate its users for running ads on their posted photos. Instagram is owned by Facebook, so it seeds Facebook ads on people’s’ posts As such, Instagram influencers and brands don’t have an intermediary, or any set rates if they choose to work together . Brands make deals with influencers, and rates can vary markedly depending on the circumstances. However, one thing is consistent in nearly all cases – Influencers get paid more if they have both a high engagement rate, as well as a high number of followers. Brands have learned that you can easily buy followers who are of no practical value to anybody. Hence they are far more interested in you having genuine followers, those who interact with your posts.
Compared to other social media channels, Instagram accounts have relatively high interaction levels. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 – 1.0%. The average Instagram account, though, has an engagement rate of 3%. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. Our Instagram Earnings Estimator takes these factors into account. We look at the average engagement rates of your last 12 Instagram posts (engagement being likes and comments on your posts). Example: If your engagement rate is less than 8% and you have less than 1000 followers, you can expect to receive less payment from brands than those influencers who exceed the average engagement rates on their posts. Also see the average engagement rates by amount of followers in the above graph.
View more information: https://influencermarketinghub.com/micro-influencers-vs-celebrities/