Email

How To Create Unsubscribe Link In Email, Add An Unsubscribe Link To One

Every email campaign sent through lisbdnet.com is required by law to include an unsubscribe link. To help you remain compliant, our *|UNSUB|* merge tag automatically generates the link for you. Most lisbdnet.com templates include this merge tag by default, but sometimes you may need to add one manually.

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In this article, you”ll learn how to add an unsubscribe link to any editable text area in your email campaign.

Before you start

About the unsubscribe link

When a recipient clicks an unsubscribe link in your email campaign, we”ll immediately unsubscribe them from email campaigns sent to your audience and display your unsubscribe success page. This page assures people that they”ve opted out, and gives them the opportunity to tell you why.

If someone clicks the unsubscribe link from the browser-based version of your campaign, they may need to submit their email address to your unsubscribe form to complete the action and see the success page.

You can edit the unsubscribe success page, unsubscribe form, and an optional “goodbye” email in the form builder.

Insert with link tool

To insert the required *|UNSUB|* merge tag with the link tool, follow these steps.

In the Content section of the Campaign Builder, click Edit Design.

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Click anywhere in a text content block to edit it.

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Type in the text you want to link, like “Unsubscribe from this list,” and highlight it.Click the link icon in the toolbar.

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Type or paste the *|UNSUB|* merge tag into the Web Address (URL) field.

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Click Insert.Click Save & Close.

Insert in source code

If you”re comfortable working in the source code of a lisbdnet.com campaign, you can insert the unsubscribe link directly into the HTML of an editable area.

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To insert the unsubscribe link directly into the HTML of an editable area, follow these steps.

In the Content section of the Campaign Builder, click Edit Design.

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Click anywhere in a text content block to edit it.Click the source icon.

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Click the source icon again.

Click Save & Close.

Insert in custom code

You can still add the unsubscribe merge tag in a custom-coded a template or campaign. Copy and paste the following code anywhere you want the link to appear.

Unsubscribe from this list.

Insert in plain-text campaign

For a plain-text campaign, type the merge tag in as regular text, like the following example. After you send your campaign, the tag will be replaced with the URL to your lisbdnet.com-hosted unsubscribe form.

Unsubscribe from this list: *|UNSUB|*

Merge tags only work when campaigns are sent. While a campaign is in draft or paused mode, you”ll continue to see the tag itself. Learn how to preview and test merge tags.

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Troubleshoot the unsubscribe tag

If lisbdnet.com doesn”t recognize an *|UNSUB|* tag you”ve inserted, here are a few things to check.

Are you using your own unsubscribe link? If so, the system will not recognize it. We require that our own unsubscribe merge tag be used: *|UNSUB|*. If you are using your own HTML, you can use the code in the Insert in custom code section of this article.Do you have comments in your html? A comments tag left open will cause the system to not see your UNSUB tag.

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