Cole LaBrant is an actor and social media star who first became popular on Vine and later on TikTok and YouTube with his family. Together with his wife and children, the Labrant family is known for documenting their life on social media as a family.
Cole LaBrant was born on August 21, 1996 in Troy, Alabama. He was raised Christian growing up and considers it a large part of his faith today.
As of September 2021, Cole has more than 4.9 million followers on Instagram and 20.7 million followers on TikTok. The family has a joint YouTube channel with more than 13.1 million subscribers. In addition, the family has a joint Facebook page with more than 2.3 million followers.
Cole first started his career on Vine in 2013 on the popular channel “Dem White Boyz” alongside friends Baylor Barnes and John Stephen Grice. The channel started as a dare, but their content soon went viral and made the three boys famous on social media. Following their success, they signed a contract with Water Bluff Clothing for a clothing line.
Cole faced some controversy on Vine after hackers deleted much of his content and he in turn decided to shift to more Christian content. However, most of his followers stuck with him and he retained his popularity.
In 2016, the star competed on “The Amazing Race” with his mother and finished as the runner-up pair. “ I honestly went into it not sure what to expect. I thought it would be awesome, but it is one of those things that I could do on repeat, year after year,” Cole said after the experience.
After The Amazing Race, Cole proceeded to star on several shows and movies, including “Sanders Short,” “Sadie and Emmie,” “Jurassic World: Fallen Kingdom.”
Cole married his wife, photographer and single mother Savannah, in 2017. The pair met on Musical.ly when Cole reached out to ask for a favor from Savannah. However, they hit it off and started talking and communicating. When they got married, Cole wrote vows to both Savannah and her daughter from a previous relationship. After they got married, they welcomed their first daughter together, Posie, in 2018. In 2020, they gave birth to their first son, Zealand.
Into their relationship, Savannah and Cole created their first YouTube account named Cole&Sav. The account quickly gained hundreds of thousands of subscribers as they posted about their “wholesome, not-perfect” family. Once the couple had children together, they turned the channel into “The Labrant Family” and began posting about their family.
In addition to his work on social media, Cole and his wife wrote a book together documenting their love story. The book, titled “Cole and Sav: Our Surprising Love Story,” documents how single mom Savannah fell in love with the 19-year-old boy from the country. The book also shares the lessons they have learned as a family.