Blog and it’s Features

Definition and description:

Blogs were among the earliest and also most effective means of communication in the social media spright here, besides forums. The Thesaurus defines blog as “a discussion or informational website publimelted on the World Wide Web consisting of discrete, often informal diary-style message entries (posts).” The Merriam-Webster Dictionary1 (MWD) defines a blog as a ‘Net website on which someone writes around individual opinions, tasks, and also experiences; the things that a perboy writes on such a web website.” A blog can be used as a verb; blogger and blogging as nouns and also its first well-known use were in 1999.

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Blog and also Blogging

A blogger is a publisher, creator, and distributor of content. Blogging is the art of creating content and the one that writes is dubbed as a blogger. The blog is the combination of 2 words – web and also logging which is an approach of online journaling. It is popularly defined as a log of works publicly posted on WWW.

A blog includes contents that can be archived via entries arranged in calendar format with the many current write-ups appearing first. A typical weblog has three facets — title, attach, and summary. Blogs are commentaries created on anything and everything in the cosmos. However before, bloggers usually adright here to a details subject which helps in developing virtual neighborhoods among like-minded people without physical, religious, ethnic or cultural limits. Most bloggers expush their opinion on happenings; in that feeling, it is even more analytical and reactionary. Tbelow is a provision in a blog to obtain comments on an post years after an enattempt is made. By contrast, comments on virtual news stories taper out within a few days. By tracking feedbacks and also emails, a blogger gets to know what his/her readers are looking for; whether they were happy or unhappy with the post.

After publishing a post, a blogger can share the web links on social netfunctioning sites such as Twitter and also FB. Sharing the content on social media is useful in generating more traffic and promoting one’s blog. Also, you deserve to very own any kind of variety of blogs — you deserve to have a food blog, political, fashion, health, education and learning, and a take a trip blog. There is no restriction on running blogs on hosting sites.

A blog is typically totally free for digital viewers to read. Some blogs do look for mandatory registration or subscription from readers however such blogs are not commonly uncovered. Blogs are a diary-type of websites that are simpler to launch, operate and preserve. The writer renders entries informally and also they are arranged in reverse chronological order. The modern technology to erected a blog is simple and inexpensive, also cost-free. Blog hosting solutions such as WordPress (WP) or Blogger offer various kinds of colour schemes and layouts.

Search engine operations (SEO) on the Net acknowledge blogs via high-high quality content. SEOs are constantly on the lookout for brand-new content. A blogger offers labels or tags which help SEOs in uploading brand-new contents on the net. Google is the significant search engine that offers ranking to blogs.

Blogs have the right to be hosted by blog hosting solutions or consistent internet hosting sites or by using blog software (Source: Wikipedia). Blogger is the the majority of popular blog hosting website being used now according to movie critics. However, statistics on bloggers listed under it is not easily accessible to the public. Statistics of blogs provided on various other famous blog hosting services worldwide are: Tumblr — 172 million blogs, Technorati — 1.3 million and also WordPress — 75.8 million (February 2014 figures).

Blogs gain ranking from Alexa Net, indiblogger.in (which offers scoring of Indian blogs) and also Google. Google finds and also ranks internet pages based upon the number of web links made to them. Earlier, blog specialist search engine Technorati offered ranqueens based on the variety of incoming links (Technorati quit doing this from 2014). In August 2006, Technorati found that the a lot of linked-to blog on the Net was that of Chinese actress Xu Jinglei. Chinese media Xinhua reported that this blog obtained even more than 50 million page views, claiming it to be the most famous blog in the people. Technorati had rated Boing Boing to be the most-check out group-composed blog (Source: Wikipedia).

Features of Blog:

A typical blog has text, imperiods, and links to other blogs, web pages and also various other media concerned its topic.2 The capacity for readers to leave comments in an interenergetic format creates an essential facet of blogging. Many blogs are mainly textual, although video blogging (YouTube), music (MP3 blog), photographs (photoblog) and also audio blogging (podcasting) have come up.

The below functions of blogging are also its advantages:

  • Innovativeness: Creative creating by an individual or team of individuals
  • Personal touch: Documenting one’s own suffer > Interactivity: Sharing one’s understanding or skills via a bigger audience
  • Introspection: Expressing opinion and also pointing out around occasions Lack of commercial interest: Most bloggers write out of passion and also don’t have actually industry constraints unlike MSM which is pertained to about advertisers’ interest
  • Amateur journalism: Anyone that wishes to share understanding or talk about a specific subject can take on the role of being an analyst, reporter, and also columnist. Many kind of fashion writers, that showcase their individual style, play `model’ for their blogs. All that a blogger requirements are a passion for writing and also access to the Web in order to end up being a publisher. You don’t need to display any type of level certificate or get a recommendation from anyone. If like-minded world endorse your blog, you will acquire authority and also credibility.

Types of blogs3:

Blogs are of different kinds. They differ in many type of methods — well-known by the kind of content, owners (owned by an individual/ couple, group, corporate), and also the kind of device offered.

Specific-topic blogs: These are blogs that emphasis on a specific topic such as political, social, take a trip, fashion, music, arts, organization, literature and also parenting and also so on. These are blogs composed by an individual or a team on miscellaneous subjects of interest. This genre of independent blogs was chosen as samples for the study as they are aimed at sharing expertise and also have actually implications on online audience.

Personal blogs: This is a type of digital diary or commentary by an individual. Extremely comprehensive blogging takes area reflecting one’s life. That’s the factor why these kinds of blogs have not been consisted of for evaluation in the present study.

Corporate blogging: Companies use blogs for communication through employees and also investors and also they are always positive with a ‘feel-good’ look around the firm. Corpoprice blogs are used to develop interaction within an enterprise or for outside purposes of marketing, public relations or branding. Due to the fact that the objective is pudepend business-oriented, these blogs were not taken as samples for the current research.

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Media-form blogs: These are blogs characterized by the media tools offered. Video blogs are referred to as vlogs (some authors who run consistent blogs incorporate a section called vlogs by clicking which a visitor deserve to watch videos, for circumstances, http://ankionthemove.com has actually such a provision); blogs that consist of of links are referred to as linklogs; those via a portfolio of sketches are recognized as sketch blogs; those that contain just photographs are referred to as photoblogs (http://arunsnap.blogspot.in and also http://indianfunpic.com are examples of such blogs evaluated in the present study); and those that use audio gadget are dubbed podcasting. Blogs with short texts and combined media species are known as tumblelogs.

Blogs and advertising:

Once blogs acquire web traffic, they typically lure advertisers and also a lot of bloggers accept advertising for financial assistance. Many blogs function banner advertisements, some blogs post sponsored reviews (of books or products) and promotional content, either to financially advantage the blogger, assistance website hosting prices (many type of hosting sites market totally free service) or to promote the blogger’s favorite reasons or assets. The popularity of blogs has actually offered increase to “fake blogs” created by service providers as a marketing tool to promote their commodities.

Many type of famous take a trip bloggers have actually tie-ups via substantial hotels and also travel agencies who finance their take a trip and boarding costs besides featuring advertisements. In current years, prominent travel blogs also have media sponsors. Sankara Subramanian, owner of the travel blog – Be On The Roadway, has actually hailed blogging as “an effective tool which has actually provided me appreciation in mainstream media, tourism boards, take a trip companies and much more. In straightforward words, it is my brand also and it represents me and also my style of travel.”

The general perception is that bloggers enter the field out of passion to compose and also share their experiences and also leave midmethod as updating the blog continuously with fresh content is a rigorous exercise. Those who have stayed for years together are the ones who have actually tasted success in blogging – either in regards to money or fame or both.

Is blogging journalism?

The Wikipedia.org website has inserted blog under Journalism category. Many journalists, columnists, authors, scholars, and also students of journalism have actually taken to weblogging to expush their views. A senior journalist from Mysore, Krishnaprasad who started the blog https://churumuri.wordpush.com in March 2006 is attributed through offering exclusive news on move businessmale Vijay Sankeshwar’s bid to offer Vijayanand also Printers Limited (VPL) which publiburned Vijaya Karnataka, Vijay Times and also Usha Kirana newspapers, in May 2006.

“A blog is a personal viewsuggest, exceptionally regularly informal and not bound by the classic writing structure that journalism school teaches us. It could be as free-flowing or structured as its writer chooses it to be. They exceed the remit of a news item by becoming inhandy digital sources, pooling in supplementary information on the topic by means of hyperweb links, images, diagrams, and recommendations. Most times, area constraint and also format execute not allow every little thing to be tucked right into a news short article,” Subhra Priyadarshini4 pointed out.

In a examine, Kristina Sedeke (2012) proclaimed that blogging is a brand-new create of digital journalism though critics raise objections on the contention that blogs absence proper journalistic practices that guarantee top quality and credible reporting.

Due to the fact that most MSM journalists have actually switched on to the SM to not only announce breaking news but additionally to translate stories, it would be unfair to overlook or downplay the duty that blogs play in shaping the perspective of the digital audience.

T K Ganesh5 has declared, “the development of blogs is just one of the dramatic manifestations of the affect of media technology on news distribution. Becoming a journalist is as simple as beginning a website and also uploading one’s opinions.” He has actually cited many factors regarding why blogging is journalism in the 2first century. According to him, bloggers have taken over as the watchdogs of both the federal government and the mainstream media. Bloggers circle approximately media websites, frequently criticizing and commenting on news stories and correcting errors also prior to the printed versions have hit the newsstands or the electronic versions have actually zipped with the airwaves. He had found that bloggers are outscooping the typical media, offering in-depth commentary and varied approaches and discussing media errors. “They will come to be also even more prominent in shaping political and also cultural ideology. Anyone equipped through a digital video cam and special software deserve to develop his or her very own vlog (videolog) which have actually the potential to tackle television journalism,” he added.

Blogs are akin to disputes on current affairs teleactors during prime time by television networks. While news channels involve a tiny panel of members analyzing, deffinishing and criticizing some eventful occurrence, a blog is an interpretation of a blogger around the latest incident in a specific arena that evokes like-minded civilization to check out and react.


For citing this short article use:

  • G., S. S. (2017). Usage of blogging for reliable Communication an evaluation. Retrieved From: http://hdl.manage.net/10603/226408


  1. https://www.merriam-webster.com/dictionary/blogging
  2. Digital Media and Weblog Journalism first edition: pg 243.
  3. “Role of blogs in structure digital communities: A study” by Shakuntala G Soratur & M Gangadharappa, publimelted in Media & Communication in Sustainable Growth.
  4. Science blogging in India, Current Science, published on July 17, 2013.

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  5. Digital Media: Building the Global Audience, a book publiburned in 2008.

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