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10 Free Bulk Email Marketing Services Rated and Compared (July 2021)

Email has long been one of the most effective marketing channels for businesses of all sizes. But finding an email service provider that can keep up with the number of emails you need to send can be a challenge β€” especially if you don’t have much of a budget (or no budget at all). Sending bulk emails is important to reach large audiences with your newsletters, promotional emails, and basically just communicating with your list in general. But you don’t just want to send emails without being able to understand how those emails are performing, right? That’s why we’ve put together this list of free bulk email marketing services so you can compare the features and find the right one for your business.


10 Free Bulk Email Marketing Services Rated and Compared (2021):


What Is a Bulk Email Service?

A bulk email service is an email service capable of sending emails to a large number of recipients at once. Bulk emails are generally used for advertising or marketing campaigns as well as to send out updates to your email list. The types of emails you might send include newsletters, promotional emails, transactional emails, shipping notifications, reports, password resets, and more.

You need a reliable bulk email service provider to send emails at this volume because doing it from your own email server is likely to get you flagged as a spammer. Bulk email services are specifically built with large volumes of email in mind and know how to send your emails so your sender reputation remains intact and so you don’t find yourself on the wrong side of the email gods.


What to Look for in a Bulk Email Service

There are a few key features that you’ll want to look for in a bulk email service before committing:

  • Security and reliability
  • Email tracking
  • List management
  • Email design
  • Price

Security and Reliability

Security and reliability are hands down the most important feature to look for in your bulk email service. When you’re sending out a large volume of emails in a short amount of time, you need to be able to do it without triggering any spam filters. Your bulk email provider should give you the option to choose an SMTP server and use batching (sending emails out in smaller batches) to send out your bulk emails instead of sending them out all at once.

Email Tracking

Most bulk email services will give you at least some basic email tracking tools so you can check open and click rates, deliverability, and other common email marketing benchmarks and metrics. Some of the more powerful tools will offer in-depth analytics.

List Management

The bulk email service you choose should give you the option to add and manage your email marketing list. This includes features that will help you segment your list and keep your list clean and free from duplicates and inactive emails.

Email Design

Typically, a bulk email service isn’t going to include as many design options as the average email marketing service provider, but it should include at least some basic design tools. If there aren’t any design tools available, the platform should at least give you the option to import your own design or paste an HTML email template.

Price

Cost is going to be a factor for some businesses. On our list, we’ve included free bulk email marketing services that include additional features and functionality on their paid plans. No matter your budget, you’ll be able to find a bulk email marketing service for you on this list.


10 Free Bulk Email Marketing Services

As we mentioned, bulk email marketing services are used to send a large volume of emails via SMTP, API, or a web interface. These tools are generally less expensive than marketing email services, but that’s because they tend to have fewer bells and whistles. Here are the 10 free bulk email marketing services we’re loving right now.

1. Elastic Email

Elastic EmailΒ is a free bulk email marketing service that’s easy to use. You can manage your recipient list for each marketing campaign and the platform includes autoresponders. The platform also includes web forms that you can add to your emails as well as a WordPress plugin for the WordPress users out there. Since Elastic Email offers API access, you can integrate the platform with the apps you already use. In addition, Elastic Email allows for sub-accounts and includes A/X testing features.

πŸ’‘ Features

  • Email designer or upload your own HTML email template
  • List management
  • Sending and scheduling options
  • Autoresponders
  • Unlimited web forms
  • Subscriber form WordPress plugin
  • Landing pages
  • Tags and custom fields
  • Segmentation functionality
  • Unlimited sub-accounts
  • Email automations and workflows
  • A/X testing
  • Detailed reporting
  • Email verification
  • 24/7 support

βœ”οΈ Pros and Cons

  • 😊 Web forms and landing pages for lead generation
  • 😊 Less expensive than other options
  • 😊 Tracking and dashboards have lots of info
  • 😊 Great support
  • 😩 Emails might end up in spam
  • 😩 Reputation can drop quickly if you’re not using the platform correctly
  • 😩 Some users reported that their accounts were closed for sending phishing emails

πŸ’° Pricing

  • Free plan allows you to send up to 100 emails per day
  • Unlimited:Β $15/month for up to 5,000 contacts
  • Unlimited Pro:Β $30/month for up to 5,000 contacts
  • Email API:Β $0.10/1000 emails + $0.40/day
  • Email API Pro:Β $0.12/1000/emails + $1/day

2. Mailgun

MailgunΒ is another bulk email marketing service that has a robust API for sending, receiving, and tracking emails. It also offers SMTP integration for easy sending of bulk transactional emails, email validation in real-time, advanced email analytics, tracking engagement metrics, and more.

πŸ’‘ Features

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Base features:

  • Email APIs, SMTP relay, and webhooks
  • Suppression management
  • Email tracking and analytics
  • 99.99% guaranteed uptime SLA
  • 5 days of log retention (15 days with Growth, 30 days with Scale)
  • Detailed documentation
  • Limited 24/7 ticket support

Higher-level plan features:

  • Inbound email routing
  • 1 dedicated IP (foundation 100k and up)
  • Email address validations
  • Inbox placement tests
  • 1-day message retention (3-day with Growth, up to 7 days with Scale)

βœ”οΈ Pros and Cons

  • 😊 Can set up alias emails without needing to set up new email accounts
  • 😊 Easy to set up and use in WHM
  • 😊 Clean and useful dashboard
  • 😩 Not the easiest interface to customize messages
  • 😩 More expensive compared to other bulk email marketing services
  • 😩 Some users experienced downtime of system servers

πŸ’° Pricing

  • Pay As You Grow:Β 5,000 free emails/month for three months, then pay only for what you send
  • Foundation:Β $35/month up to 50,000 emails (additional emails charged at $0.80/1000 emails)
  • Growth:Β $80/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
  • Scale:Β $90/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)

3. Amazon SES

Amazon SESΒ is a bit complicated to get set up, but once that’s done, it’s an easy-to-use bulk email marketing service. It includes tons of features like tracking and mass mail. Amazon SES offers detailed reports so you can monitor the performance of your account, get anti-spam feedback, and track tons of email marketing metrics.

πŸ’‘ Features

  • Multiple ways to send emails β€” the Amazon SES console, SMTP interface, and the Amazon SES API
  • Shared IP addresses are monitored to ensure high deliverability
  • Users can lease dedicated IP addresses or set up dedicated IP pools
  • Users can bring their own IP addresses to use with the service
  • Supports all industry-standard authentication mechanisms β€” DKIM, SPF, and DMARC
  • Access SMTP endpoint without requiring an internet gateway in a VPC
  • Captures information about the entire email response funnel β€” numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections
  • Use the Global suppression list to remove bounced emails from your sending list
  • Reputation dashboard to track issues that could impact the delivery of your emails
  • Use CloudWatch to create alarms that notify you when your bounce or complaint rates reach certain thresholds
  • Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails (like suboptimal email content or attempting to email users who have unsubscribed or bounced in the past)
  • Accept or reject email based on the email address, IP address, or domain of the sender
  • Mailbox simulator to test how your application handles certain scenarios (like bounces or complaints) without impacting your sender reputation

βœ”οΈ Pros and Cons

  • 😊 First 62,000 emails are free to send
  • 😊 Has great deliverability
  • 😊 Easy to use after initial setup
  • 😩 Support is slow
  • 😩 Configuration settings are complicated

πŸ’° Pricing

  • First 62,000 emails are free to send from applications hosted in EC2
  • Sending email from an email client or other software package: $0.10/1,000 emails + $0.12/GB of attachments
  • Receiving email: $0 for the first 1,000 emails you receive, $0.10 for every 1,000 emails you receive after that + $0.09 for every 1,000 incoming email chunks

SendPulse is less a bulk email marketing service and more of an all-in-one communication platform. It lands on our list because it also includes a bulk email sender tool. SendPulse’s free bulk email sender includes automated chatbot campaigns and push notifications. The platform has free email templates, event-triggered emails, and more.

πŸ’‘ Features

  • Resend to unopened with a new subject line
  • Segment recipients based on interests and demographics
  • A/B testing
  • Set user access levels
  • Integrate with your CRM or CMS
  • Mobile app

βœ”οΈ Pros and Cons

  • 😊 Analytics are good
  • 😊 Easy to use
  • 😊 Nice backend site
  • 😩 Filters are quite finicky
  • 😩 Support isn’t great

πŸ’° Pricing

  • Free plan up to 500 subscribers and 15,000 emails
  • Standard:Β $8/month up to 500 subscribers or $76.80/year
  • Pro:Β $9.60/month up to 500 subscribers or $92.16/year
  • Enterprise:Β $13.44/month up to 500 subscribers or $129.02/year

SendinblueΒ is a bulk email marketing service that includes automation, email templates, and more with a drag-and-drop interface. You can use it to segment your email marketing list based on demographics and interests and use that information, along with contact information, to personalize your email marketing. We especially like the send time optimization feature (available on higher-level paid plans) that lets you send your emails at just the right time for each contact.

πŸ’‘ Features

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Base features:

  • Email campaign designer (mobile-friendly designer)
  • Email template library
  • SMS marketing
  • Email and SMS personalization
  • Chat

Higher-level plan features:

βœ”οΈ Pros and Cons

  • 😊 Great contact management, filtering, and segmentation
  • 😊 Modern web-tracking and lead-scoring functionality
  • 😊 Templates are nice looking and easy to use
  • 😩 Transition between drag-and-drop and HTML isn’t great
  • 😩 Might be hard to configure with dedicated IP
  • 😩 CRM functions might be a bit limited

πŸ’° Pricing

  • Free plan for unlimited contacts and up to 300 email sends per day
  • Lite:Β $25/month for up to 10,000
  • Premium:Β $65/month
  • Enterprise:Β By quote

6. Sender

SenderΒ is another of our favorite free bulk email marketing services that also has great paid plans, too. With Sender, you can send emails using customizable templates or use the drag-and-drop building to create your own newsletters and emails. There’s also a custom HTML editor for coding your own email templates.

πŸ’‘ Features

  • High email deliverability
  • Smart automations
  • Library of templates to choose from (or build your own)
  • Personalize your messages
  • Advanced analytics tools
  • Advanced email delivery infrastructure
  • Plugins for popular content management systems (CMS) like WordPress, WooCommerce, PrestaShop, and more
  • Landing pages
  • SMS marketing
  • Push notifications

βœ”οΈ Pros and Cons

  • 😊 Support is great
  • 😊 Strong deliverability
  • 😩 No image library to store used images
  • 😩 Can be difficult to navigate

πŸ’° Pricing

  • Free plan for up to 2500 subscribers and 15,000 emails/month
  • Monthly Subscription:Β starts at $11/month for up to 5,000 subscribers and 60,000 emails/month
  • Prepaid Credits:Β $35 for 10,000 credits; cost per credit goes down as you buy more

7. MailerLite

MailerLiteΒ is one of the free bulk email marketing services on our list that is great for beginners. It has drag-and-drop functionality that makes it really easy to create awesome newsletters as well as an easy way for eCommerce businesses to add product listings. With the bulk email sender, you can send automated emails and even make certain sections of your newsletters visible only to certain subscribers. This is called dynamic content and is absolutely great for providing relevant information to your segments without having to create an entirely separate email for each of those segments.

πŸ’‘ Features

  • Create your emails from templates, a custom HTML editor, rich text editor, or the drag-and-drop tool
  • Built-in photo editor
  • Includes a website builder, landing pages, popups, and embedded forms
  • Subscriber management
  • Advanced targeting features
  • Email automation
  • Personalization and segmentation
  • A/B split testing
  • Deliver by time zone
  • Auto resend
  • RSS campaigns
  • Tracking and analytics including campaign reports, surveys, click maps, and opens by location

βœ”οΈ Pros and Cons

  • 😊 Free plan includes automation features
  • 😊 Easy to use
  • 😊 Landing page editor
  • 😩 No CRM features
  • 😩 Limited reporting
  • 😩 No advanced automations

πŸ’° Pricing

  • Free up to 1,000 subscribers and up to 12,000 emails per month
  • Paid plans start at $10/month for unlimited emails per month
  • Pricing is based on the number of subscribers
  • Sites Pro Add-on:Β $10/month to create as many web pages and landing pages as you want
  • MailerPro Add-on:Β $100/month for priority support
  • Dedicated IP Add-on:Β $50/month and recommended if you’re sending more than 50,000 emails/week

Omnisend‘s bulk email marketing services are perfect for eCommerce business owners and others. It includes preset automations, integrates with your shop to give you better customer targeting and key insights into shopping behavior, and offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are. Omnisend offers up a template library, automations, product analytics, and funnels with easy-to-use drag-and-drop control.

πŸ’‘ Features

  • Library of templates
  • Customize emails to fit your brand β€” add products, dynamic discount codes, and save them as presets
  • Drag-and-drop editor
  • Dynamic discount codes
  • Automations Library has pre-built workflows
  • Drag-and-drop workflow editing
  • AI-driven customer analytics, segmentation, and insights
  • Customizable, TCPA, and GDPR compliant forms and automated messages
  • Aggregate sales and performance metrics as well as detailed campaign and automation reports
  • Omnichannel customer experience with email, SMS, and more channels in one platform
  • Migration tools
  • Multi-store accounts
  • Tons of integrations

βœ”οΈ Pros and Cons

  • 😊 Product picker lets you add products to your emails easily
  • 😊 Templates look great
  • 😊 Great customer service
  • 😊 Easy to track performance of newsletters and automations
  • 😩 Can’t integrate multiple shops
  • 😩 Monthly fees vary
  • 😩 Email designers might find the templated system frustrating

πŸ’° Pricing

  • Free plan for up to 15,000 emails/month
  • Standard:Β $16/month or $156/year
  • Pro:Β $99/month or $960/year
  • Enterprise:Β By quote
  • SMS:Β $0.015 each
  • MMS:Β $0.045 each

9. Mailjet

MailjetΒ is a bulk email marketing service that supports real-time collaboration between team members. You can use the drag-and-drop editor to create great mail layouts, add image and text blocks, and even buttons for social media sharing. Mailjet also has subscription forms to help you grow your email list as well as an SMTP server and quite extensive documentation.

πŸ’‘ Features

  • Intuitive drag-and-drop editor
  • Responsive email newsletter templates
  • Real-time team collaboration
  • Inbox Preview tool, so you can see exactly how your email will display
  • Native WordPress plugin
  • A/B testing tool
  • Marketing automation tools
  • Advanced statistics
  • Integrate Mailgun to schedule, send, and track emails using SMTP server or RESTful API
  • Subscription forms
  • Contact management to organize and segment subscribers

βœ”οΈ Pros and Cons

  • 😊 Great deliverability reputation
  • 😊 Easy to configure website to send emails from there
  • 😊 Useful dashboard and reporting
  • 😩 Customer service doesn’t exactly “wow” users
  • 😩 System sometimes lags
  • 😩 Lack of re-engagement campaign functionality

πŸ’° Pricing

  • Free plan for 200 emails/day (6,000/month)
  • Essential:Β $15/month or $162/year
  • Premium:Β $25/month or $270/year
  • Custom:Β By quote

10. Mailchimp

MailchimpΒ is one of the more popular bulk email marketing services on our list. It offers inbuilt marketing tools, a bulk email verifier, and custom domains for increasing sales. You’ll also be able to use Mailchimp to create and share social ads, emails, landing pages, and even postcards (yep, actual postcards). Mailchimp has behavioral targeting and predicted demographics features to help you reach the right people at the right time as well as a subject line helper, real-time marketing automation, and A/B testing.

πŸ’‘ Features

  • Build a website with a custom domain
  • Signup forms, landing pages, social posts and ads, and a lookalike audience finder
  • Customer dashboards
  • Segmentation tools
  • Integrates with the tools you probably already use
  • Pre-built segments, tags, behavioral targeting, and predicted demographics
  • Award-winning support

βœ”οΈ Pros and Cons

  • 😊 Thorough reporting tools
  • 😊 Simple and easy-to-use email editor
  • 😊 Includes an online store builder (US and UK users)
  • 😩 Plans can get expensive, fast

πŸ’° Pricing

  • Free plan for up to 2,000 subscribers
  • Essentials:Β $9.99/month
  • Standard:Β $14.99/month
  • Premium:Β $299/month
  • Plans vary depending on the number of subscribers

Choose From the Best Free Bulk Email Marketing Services

Each of the free bulk email marketing services on our list will meet your needs. The tool you choose will depend on various factors like your budget, the features you need, and who is going to be using the tool in your business (developers will gravitate towards a different tool than bloggers, for example). As long as the bulk email marketing service you choose is reliable and has good deliverability, you’ll see improvements in your email marketing strategy and be able to meet your marketing goals.

Frequently Asked Questions

What is bulk emailing?

Bulk emailing is the process of sending a large volume of emails at once. This should happen with the aid of one of the free bulk email marketing services on our list in order to reduce time, cost, and improve deliverability. You should not use your own email service to send large quantities of emails.

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How do I send bulk emails?

Sending bulk emails is easy when you have the right bulk email marketing service to help you. With most of the tools on our list, you just prepare your email, choose the segments you want to send it to, and either schedule your email or click send. It’s as easy as that.

What are the best free bulk email marketing services?

We’ve included 10 of the best free bulk email marketing services on our list:

Elastic Email
Mailgun
Amazon SES
SendPulse
Sendinblue
Sender
MailerLite
Omnisend
Mailjet
Mailchimp

In addition to the free bulk email marketing services we’ve featured here, there are several other bulk email marketing services to choose from:

ActiveCampaign
Constant Contact
Moosend
ConvertKit
SendGrid
Drip
GetResponse

What is a bulk email service?

A bulk email marketing service makes it easy for users to send the same email to thousands of recipients at the same time instead of manually sending emails to every person on your email list. Many of these services offer features that allow users to create customized and personalized emails using HTML email templates, templates, or drag-and-drop email builders. These tools can provide high deliverability because they’ve been built to send this type of email communication and understand how to send the emails without running afoul of spamming rules.

Is it legal to send bulk emails?

Yes, sending bulk emails is perfectly legal but there are some laws around email marketing that email marketers should be aware of. Laws can vary from country to country, so it’s important to check the email marketing laws in place in both your country and those to which you’re sending emails. For example, there’s the CAN-SPAM Act in the United States, CASL laws in Canada, and the UK has electronic communication regulations. Best practices are to always have permission to email the people on your list, be honest in your communications, and always provide an option for users to unsubscribe from your list.

View more information: https://influencermarketinghub.com/free-bulk-email-marketing-services/

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